Thought leadership marketing

I presented on this topic at the Nasscom Emerging Companies Forum on Friday morning and I have also placed the slides here. Email me at vinod.harith@cmoaxis.com if you would like the PDF version. It was a great session with a very interactive audience. A friend from a leading IT company brought up this point of view - he says thought leadership is not a tool intended for lead generation or growing revenues but should be used as a strategic program to shape and manage your company's brand and perception among your target group. I have a slightly different point of view on this. Sure - thought leadership should improve your brand and perception, but if it eventually does not get you a seat at the table for a deal or open business conversations or bring in leads, why bother? I would love to hear your views on this - do post or email me!