Here's a video from Jessie Paul, CMO of Wipro Technologies. This is a preview to a book she is authoring on how small businesses with smaller marketing budgets can create sustainable mind and marketshare by leveraging the 'ecosystem' and some smart marketing ideas. I have also contributed a short chapter to this book - gotta see if it survives the editors:)
http://www.youtube.com/watch?v=6uAJXzCbZgg
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4 comments:
Hello Vinod,
Congratulations on your chapter being published in a book.
This book sounds interesting as it gives an idea to Small Brands about focused marketing techniques which is very important to understand in the recession hour.
I will surely buy this book soon.
Regards
Sorav Jain
Chennai
Congratulations Vinod and i am sure that this book will bring some useful insights for aspiring marketers.
I guess this book is all about frugal marketing. Is it available on Amazon or any other online book sore?
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