Here's a video from Jessie Paul, CMO of Wipro Technologies. This is a preview to a book she is authoring on how small businesses with smaller marketing budgets can create sustainable mind and marketshare by leveraging the 'ecosystem' and some smart marketing ideas. I have also contributed a short chapter to this book - gotta see if it survives the editors:)
http://www.youtube.com/watch?v=6uAJXzCbZgg
Thursday, February 26, 2009
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